Top Story

e4m_logo.png

Home >> Advertising >> Article

iProspect Communicate 2 wins AEGON Religare's social media account

03-February-2015
Font Size   16
 iProspect Communicate 2 wins AEGON Religare's social media account

iProspect Communicate 2, the global digital performance agency from Dentsu Aegis Network (DAN), has won an additional mandate to optimise social media platforms (SMO) for AEGON Religare.

The agency already handles the SEM (search engine marketing) and SEO (search engine optimisation) domains for the life insurance company -- a joint venture between AEGON, Religare and Bennett, Coleman & company.

“We understand the impact that social media has on our brand and reputation. It is a very powerful way to engage our customers and prospects in an authentic and useful manner. In iProspect, we have found the right match since the agency has been doing well on our performance campaigns. We are sure they will do the same with social media as well. The holistic approach will ensure uniformity in messaging across the digital space and engage customers in a manner that creates the maximum impact,” said Yateesh Srivastava, Chief Operating Officer, AEGON Religare.

Vivek Bhargava, CEO of iProspect Communicate 2, said, “We are glad to deliver our expertise to AEGON Religare in the social media domain, after a successful stint in both SEO and SEM. We have some ambitious plans for the SMO activities of the account and look forward to strengthening our business bond by executing these plans and exceeding the expectations.”

iProspect Communicate 2 specialises in result-driven campaigns and comprises a team of certified digital and social media marketers. It aims at engaging and connecting with users across various social media platforms. The account will be handled from the agency’s Mumbai office, thus ensuring complete integration of AEGON Religare campaigns across the digital space.

 

Tags iProspect Communicate 2 AEGON Religare Yateesh Srivastava Vivek Bhargava

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular