Home >> Advertising >> Article

BARC Week 1, 2018: Videocon D2H leads Top 10 Brands

12-January-2018
Font Size   16
 BARC Week 1, 2018: Videocon D2H leads Top 10 Brands

Videocon D2H dramatically moved to lead Top 10 Brands with 12,954 insertions for the first week of 2018 (December 30-January 5) with 12,954 insertions. Previous week’s leader online travel portal Trivago slipped to the second spot with 12,079 insertions. Dettol Toilet Soaps took the third spot with 10896 insertions.

Ministry of Drinking Water and Sanitation entered the category at fourth spot with 10,208 while Ministry of Health & Family Welfare slipped to the fifth spot with 9453 insertions.

Dove Cream Bathing Bar and HP Racer slipped to sixth and seventh spot with 8384 and 8344 insertions respectively.

E-commerce major Amazon further dropped to the eighth spot from previous week’s sixth position with 8247 insertions. Vimal Elaichi Pan Masala climbed up to the ninth spot with 8140 insertions.

Harpic 10X entered the list at the tenth spot after a brief hiatus with 7804 insertions.

In the Top 10 Advertisers list, FMCG brand Hindustan Lever and Reckitt Benckiser India took the top two spots with 127682 and 62339 impressions respectively. The latter came back to its second spot after a brief hiatus.

Procter and Gamble, Ponds India, Cadburys India and SBS Biotech climbed to third, seventh, eighth and ninth spot with 30,837, 19,859, 18,536 and 14,613 insertions respectively.

Brooke Bond Lipton India, ITC Ltd and Patanjali Ayurved slipped to fourth, fifth and sixth spot with 25,775, 23,330 and 21,212 insertions respectively.

Videocon Industries entered the category at the tenth spot with 12954 insertions.

Tags BARC India Hindustan Lever Videocon d2h week 1

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey