Home >> Advertising >> Article

APAC 2018 Effie Awards Names Joanna Flint and Rupen Desai as Heads of Jury

28-November-2017
Font Size   16
 APAC 2018 Effie Awards Names Joanna Flint and Rupen Desai as Heads of Jury

APAC 2018 Effie Awards Names Joanna Flint and Rupen Desai as Heads of Jury
The APAC Effie Awards has named Joanna Flint and Rupen Desai as the next two Heads of Jury for the 2018 Awards.

Joanna Flint is the Managing Director of Google’s Agency Business for Asia Pacific and was formerly the Managing Director for Google Singapore. Prior to Google, she held senior leadership positions at WPP, Singapore Airlines, and
British Airways’ where she led their global foray into digital- embracing digital marketing, CRM, and e-commerce.

She has authored publications, including the new path to purchase, “Winning the Zero Moment of Truth – Asia". Joanna currently sits on the Boards of the IAB and the Singapore Tourism Board.

Commenting on her appointment Joanna said, "Marketing is a critical investment line for businesses and never before has it been more challenging for agencies and marketers. I'm honoured to be appointed as a Head of Jury for the APAC Effies to evaluate and celebrate the hardest working marketing investments coming out of this digital-first region".

Rupen Desai is the Vice Chairman of Edelman across Asia Pacific, Middle East & Africa. He leads Edelman’s integrated brand practice across the region covering brand communications, digital, consumer PR and social media.

He is a strong advocate of the impact purpose-led business and creativity have on society, as well as profit.

Prior to Edelman, Rupen spent 20 years working for Lowe + Partners. He was the network’s Asia Pacific President, during which the network became a top performer in effectiveness awards. A great supporter of APAC Effie, Rupen has served as a jury member of the awards for the last four years, and is also on the APAC Effie Committee.

“The need for great work and its effectiveness can never be overstated. Brands must do more in today’s era of indifference. Today, neither attention nor trust can be bought, they need to be earned. Being able to help judge the best work of the region is both a great honour, and an even greater responsibility”, said Rupen.

The APAC Effie Awards are known globally by advertisers and agencies as the preeminent award for Marketing Effectiveness. The remaining Heads of Jury and full jury line-up will be announced progressively.

Tags EFFIE Awards APAC 2018

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey