Top Story


Home >> Advertising >> Article

‘It is important that brands don’t go silent during this phase’

Font Size   16
‘It is important that brands don’t go silent during this phase’

“Historically, whenever there was a recession or slowdown, by and large it never affected the communications industry. However, right now there is a slight panic mentality, but smart marketers are going to ride this phase and are going to see this as an opportunity, because at this point of time, your media is going to give you far more returns than what it used to give you six months’ back,” says Atul Hegde, CEO, Ignitee India.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube