Top Story


Home >> Advertising >> Article

‘Indian advertising industry continues to feel that western ways are superior’

Font Size   16
‘Indian advertising industry continues to feel that western ways are superior’

“The main weak point in the Indian advertising industry today is that it continues to feel that somehow the western ways or methods are superior. Creative is developed on the lines of creative in the West and evaluated in the same manner. There is no reason to feel this way. After all, India has art and culture which is distinct and different from anything elsewhere,” says Sangeetha N, President (West) & Executive Creative Director, RK Swamy BBDO. More


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.