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‘In India, it is a slowdown unlike in other parts of the world’

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‘In India, it is a slowdown unlike in other parts of the world’

“Let’s be clear, this downturn is going to end, and in India, it is a slowdown unlike in other parts of the world. Budgets are under pressure, but we see this as an opportunity and not a massive threat as now is the time to have an intense dialogue with our clients and explore new areas to have greater interaction and dialogue with their consumers,” say Mike Jackson, MD - Asia Pacific, MEC:Access and Stephen Li, CEO - South & S-E Asia, Mediaedge:cia.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

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