Wild Stone launches second TVC of #JustFriendsNoMore campaign

It showcases the transition of a platonic friendship to a budding relationship as fragrance steps in to brew romance

by exchange4media Staff
Published - Apr 22, 2019 1:00 PM Updated: Apr 22, 2019 1:00 PM

The House of McNROE has launched the second TVC of the #JustFriendsNoMore series. The brand has also unveiled a new packaging for the Wild Stone range of deodorants. 

The TVC reveals newly designed bottles of the entire Wild Stone deodorant range- Ultra Sensual, Red, Forest Spice, Hydra Energy, Legend and Edge.  

Talking about the new range, Sanjay Srivastava, Chief Business Officer, McNROE, said, “The entire Wild Stone deodorant range has been re-created bearing in mindconsumer preferences & an improved fragrance delivery mechanism. We are optimistic that the new packaging designs will enhance the overall product experience of our consumers.” 
McNROE’s latest TVC also positions the brand’s logo in a label format and showcases all the products under the Wild Stone portfolio.

The TVC maintained Wild Stone’s witty & charming tonality, but this time the story is set in a corporate set-up amidst young office colleagues. It showcases the transition of a platonic friendship to a budding relationship as fragrance steps in to brew romance. 

Sushant Panda, Brand Evangelist, 3003 BC, points out, “Scientifically, fragrances & scents have had the power to create a lasting impression on our minds since time immemorial. Wild Stone’s latest TVC has aptly recognized the relevance of fragrance in the creation of this unforgettable memory of a person.” 
In tune with Wild Stone’s “Log to Notice Karenge” line of communication, the brand hopes the new TVC will also have a lasting impression on its viewers.

List of credits:
    Creative agency: Ogilvy & Mather
    Director: Sukesh Nayak
    Production House: Good Morning Films
    Director: ShashankaChaturvedi
    Media agency: Asian Shopping Club
    Social & Digital Media Marketing Agency: In-house
    BTL/Activation Agency: Asian Shopping Club

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