Vodafone ropes in Vishwanathan Anand to promote its RED plan

Beginning July, a series of three television commercials will show Anand propagating the benefits of choosing Vodafone RED to cricket presenter Gaurav Kapoor

e4m by exchange4media Staff
Updated: Jul 3, 2018 1:06 PM

Vodafone India has roped in Grandmaster Vishwanathan Anand to promote its postpaid plan Vodafone RED.

Under the Red bouquet, Vodafone has introduced offers such as free subscription of Amazon Prime and Vodafone Play; complimentary mobile insurance for smartphones up to 2 years old and free international calling & roaming. Further, the company claims that RED Postpaid comes with ‘lowest bill guarantee’ that ensures customers are assured of never facing bill shocks.

Beginning July, Anand will be seen making some smart moves, endorsing Vodafone RED. A series of three television commercials will show him propagating the benefits of choosing the “smartest” postpaid plan to popular cricket presenter Gaurav Kapoor. The campaign will focus on the key differentiators of Vodafone RED such as entertainment, international roaming, complimentary mobile insurance and lowest bill guarantee across TV, print and digital media.

Speaking about the latest effort to delight the consumers, Siddharth Banerjee - EVP, Marketing, Vodafone India, said “Latest Vodafone RED is a lifestyle enabler of a new-age postpaid consumer, addressing their passion points like entertainment, travel, devices, shopping, family & tension points such as billing. This campaign aims to position Vodafone RED as India’s smartest postpaid, enabling our existing and new customers to make a smartest choice. We are glad to have chess champion and youth icon Vishwanathan Anand on board, who best fits the proposition of India’s smartest postpaid.”

Speaking about the association, Anand said, “Being smart means making the right choice at the right time. In the game of chess, it is important to make the smartest move at the right time. As a Vodafone customer, the new Vodafone RED plans are a smart bouquet of services catering to my critical needs like entertainment and international roaming. Mobile insurance and lowest bill guarantee feature becomes important as we Indians are evolving in smart phone usage. I am glad to be a part of the campaign that closely resonates with my needs to make a smart choice.”

The 360-degree high decibel campaign, which is going live on July 3, 2018 has been conceptualised by Ogilvy & Mather India. Presenting a wholistic marketing mix, the 4-week long campaign will connect with customers across diverse mediums like OOH, radio, print and digital.

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