Uber Eats India appoints Alia Bhatt its brand ambassador

India will be the first country for Uber Eats globally to have appointed a brand ambassador.

by exchange4media Staff
Published - Nov 23, 2018 3:08 PM Updated: Nov 23, 2018 3:08 PM

Uber Eats has announced the appointment of actress Alia Bhatt as its brand ambassador. India will be the first country for Uber Eats globally to have appointed a brand ambassador. 

Talking about the association, Bhavik Rathod, Head of Uber Eats India and South Asia, said, "Alia is an inspiration to Indian millennials and we are thrilled to have her on board. The youth today relates to her easy-going, carefree and energetic personality.  She is known for her unique style and agility as an actor - the same qualities are an integral part of the Uber Eats DNA; thus making her the perfect fit to represent our brand in India. We are excited to have Alia on board, as we stay focused on building and strengthening our presence in India.” 

Alia Bhatt, expressing her excitement as Uber Eats’ first brand ambassador said, “My work hours and plans keep changing, so the freedom/flexibility to get what I’m craving whenever I want, right at the tap of a button, almost seems magical. I’m delighted to be associated with a young, innovative and energetic brand like Uber Eats and I look forward to all the excitement that’s in store with this partnership.”

Besides being the face of the brand, consumers can expect to see Alia in different moods and never-seen-before avatars on social media platforms, the company said in a statement.

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