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TVS Tyres launches new TV campaign #Heavytested

The campaign builds upon ‘durability’ and further strengthens it by highlighting the rigorous testing that each tyre undergoes.

e4m by exchange4media Staff
Updated: Jul 23, 2018 3:55 PM

TVS Tyres have announced the launch of ‘#Heavytested’ advertising campaign. The campaign underlines TVS Tyres’ assurance on lifetime warranty to their customers.

The campaign builds upon ‘durability’ and further strengthens it by highlighting the rigorous testing that each tyre undergoes. The ‘#Heavytested’ set of films showcases how tyres are tested to ensure highest quality standard. Each film brings to focus, the hard and rugged testing conditions the products go through.

The TV campaign is live with a set of three commercials in different languages on major television channels across India. Lead media for this campaign are TV, outdoor and digital media.

Commenting on the new TVC launch, P Vijayaraghavan, Director, TVS Srichakra Ltd, said, “Our communication this time has taken a fresh approach wherein we are highlighting our products’ high-quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience.”

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