Today's most powerful ad format blends in to stand out

Advertorial: With digital experiences getting more immersive every day, ads have to keep up. Yahoo explains why native ads work and drive results in this age of innovative experiences

e4m by exchange4media Staff
Updated: Mar 28, 2019 4:05 PM
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It’s tough to get audiences to #unhate ads online. Native ads, however, buck the trend. They are versatile, taking many forms from sponsored articles and videos to in-feed posts to more cutting edge, dynamic ad experiences. They give advertisers the ability to transform existing assets into thousands of unique ads—perfectly adapted for the way different audiences want to experience content. Innovative native ad formats that feel right and fit in seamlessly are translating to superior online experiences and more meaningful user interactions. As Yahoo found, native advertising drives much higher engagement – with native CTR being 11x higher than display. Native also rocks on mobile, outperforming other formats, making it a winner for India where mobile internet is skyrocketing.

Bonus: The stellar performance of native is matched by branding value. Native ads also boost trust in your brand and increase brand appeal.
 

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