The Womb and IGP.com roll out Diwali campaign
The film highlights how gifting spreads positivity, brings a smile, spreads cheer and lifts spirits
Gifting site IGP.com through its partner The Womb has rolled out a new campaign ahead of Diwali.
IGP.com’s film talks about spreading positivity by communicating that despite the sombre economic environment gifts always bring a smile, spread cheer and lift spirits.
Tarun Joshi, Co-founder and CEO, IGP.com, said: “Gifting is an integral part of the Indian culture and Diwali is the biggest occasion for gifting. While Rakhi is an occasion where gifts are exchanged between siblings, Diwali gives us an opportunity to send gifts to many - from our relatives to our neighbours, friends and corporate connections - which makes them feel special and connected during the festive season. We have a collection of curated products and unique gifts for every occasion, with free shipping across India and over 100 countries around the world.”
Navin Talreja, Founding Partner, The Womb, said: “Gifts have always been a source of delight. With the economy being what it is we felt that Gifts could play a significant role in uplifting the mood of both the receiver and the giver. And what better brand to do so than IGP.com India’s only specialized gifting site. The campaign urges every individual to be the person who spreads cheer and joy and uplifts the spirit through gifts.”
Suyash Khabya, Creative Partner, The Womb, added, “A gift is inherently supposed to make you smile, and when things are down, it's even more important that you gift. And Diwali is incomplete without gifting. It's an emotional moment which we captured in our ad through the relationship between the bubbly daughter and her grumpy father.”
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