Sunfeast Mom’s Magic and Ogilvy Bangalore create a campaign for Teacher’s Day

For Teachers Day, Sunfeast Mom’s Magic picked up a wonderful insight on how one’s teachers have also played the role of a mother to many

by exchange4media Staff
Published - Sep 5, 2018 4:46 PM Updated: Sep 5, 2018 4:46 PM

Sunfeast Mom’s Magic, the biscuit brand from the ITC Sunfeast Portfolio was launched in 2014. The range of Sunfeast Mom’s Magic cookies are positioned as a platform to savour relationships while having a strong focus on the mother-child relationship throughout its brand history.

Advertisments for the brand in the past have focused on delightful moments between mother and child, or the instances where children most reminisce the magic their moms provide in their lives. As the brand moved forward witnessing the positioning strike a chord with its audience, it then widened its platform to celebrate the ‘mom in each one of us’ – a space that opened up new conversations.

On the occasion of Teachers Day, Sunfeast Mom’s Magic picked up a wonderful insight on how one’s teachers have also played the role of a mother to many.

The beauty of this film lies in the simplicity of the idea. A loving and caring teacher is the closest one can get to a mother's love and affection. The film_ drives home this simple thought through an understated but magical bond between a class teacher and one of her little students. It's real and nuanced, never tries too hard to deliver a message.

Speaking about the campaign Mahesh Gharat, CCO South, Ogilvy said, There was such a simple but beautiful insight in the film that we wanted to tell the story in as simple a narrative as possible. We wanted to keep it real and focus on the nuances. Even the actors were free to improvise and interpret their parts and they did that with aplomb. I have always believed that magic happens only if you keep it real. 

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