Signpost carries out multi-city OOH campaign for Air Asia

The campaign will use bus shelters to popularise the destinations that Air Asia is catering to

e4m by Noel Dsouza
Updated: Sep 16, 2019 8:27 AM


Air Asia OOH Campaign

Airline Air Asia, which is promoted by Tata Group, has conceptualised a multi-city OOH campaign along with Signpost India The campaign, which uses bus shelters, has been launched in Bangalore.

Signpost has been conceptualising creatives for Air Asia for five years now. The agency has been working on this multi-city OOH campaign for two months now. Launched in August, the campaign will run all through the month of September. At Bangalore, the activations have been carried out at places such as Double Road, Ganganagar Bus Bay, Garuda Mall TFT, Hosmat Hospital, Domlur, Leela Palace Old Airport Road TFT Marathahalli and Trinity Circle, and Near Lido Mall MG Road.

Talking about the campaign, an Air Asia spokesperson said, “Air travel has crossed the boundaries of classes in society, and is an increasingly preferred mode of travel for the millennials. Given this context, bus shelters for Out of Home advertising is a striking medium, both in terms of value and reach.”

The idea behind the campaign is to maximise and popularise the destinations that Air Asia is catering to. The campaign isn’t integrated. It will be an OOH-only campaign covering 40 bus shelters across the CBD area of Bengaluru city. The area is frequented by international travellers from the middle and higher-income group.

Speaking about the project and their association with Air Asia, Dipankar Chatterjee, Managing Partner, Signpost India, said, “Air Asia, which propagates the idea of ‘Now everyone can fly’, partnered with Signpost India for the multi-city OOH campaigns to amplify the brand communication for destinations such as  Bengaluru, Kolkata, Pune, Delhi, Jaipur, Bhubaneshwar, Guwahati, Imphal, Vizag, and Nagpur. Signpost India team has consistently delivered for the brand in the last five years and believes in extending all its OOH-rich experience to plan OOH/DOOH for Air Asia at more destinations.”

For the campaign, Signpost has used re-usable and recyclable posters. "The first ever use of re-usable and recyclable posters is a significant step towards saving the environment. We're delighted to be a part of this innovation for Air Asia in Bengaluru," said Ayan Bhattacharya, Associate Business Director, Signpost India.

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