Rediffusion Y&R bags creative duties of Amplifon Pvt Ltd

The account was won following a multi agency pitch

e4m by exchange4media Staff
Updated: Jan 22, 2016 2:21 PM
Rediffusion Y&R bags creative duties of Amplifon Pvt Ltd

Rediffusion Y&R has bagged the creative duties of Amplifon Pvt Ltd. The account was won following a multi agency pitch

Samit Varma, Chief Executive Officer, Amplifon said; “We’ve been through an intense evaluation process and have decided to award the business to Rediffusion Y&R, on the strength of understanding our business, and having the right direction on concepts and strategy. Our criterion for shortlisting our agencies have been purely on the compelling passion & love displayed by the agencies for our brand. “

 Shveta Paul, Director Marketing, Amplifon added; “Hearing Care category is small but growing very rapidly, awareness amongst urban consumers is rising and hence the customer is now savvy enough to understand the advantage of going to a global brand like Amplifon. It is this rise in awareness and our leadership position that we at Amplifon have to maintain and take the brand to new heights. We found the pitch from Rediff to be very detailed and made with a lot of passion. Their communication ideas are surely going to impact and influence our customer very soon when our advertising campaign hits the media. We have full faith in Rediff and its team to take this partnership further, and to firmly establish Amplifon as the first brand choice of our customers.”

On winning the account, group President Rediffusion Y&R, Dhunji Wadia said, "It's an honor to be associated with AMPLIFON. Our team is excited to work on this account. We look forward to creating great work together.”

Suman Varma, Head of Operations, Rediffusion Y & R (North) adds “AMPLIFON is a new brand in a niche category. It is exciting to work on a new category with world-class player like AMPLIFON. I am looking forward to working closely with the client team. There is so much to learn from them.”

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