Pepperfry releases ‘Diwali Toh Sab Ke Liye Hai’ campaign Part II
The television commercial conceptualised by Law and Kenneth Saatchi and Saatchi captures the spirit of celebration through a child’s imagination
Furniture & Home Products marketplace, Pepperfry.com, have launched their second television commercial in continuation to their, “Diwali Toh Sab Ke Liye Hai” (Diwali is for everyone) campaign. The brand celebrates the festive spirit through this campaign by showcasing that it has something for every home, thus sparking a feeling called home in consumers’ hearts.
The television commercial has been conceptualised by Law and Kenneth Saatchi and Saatchi. It captures the spirit of celebration through a child’s imagination. It depicts a young girl hosting her own small party with fictional characters like Cindrella, Red Riding Hood, etc. They are savouring festive delicacies while watching firecrackers in a distance, hence drawing a parallel to a quintessential Diwali celebration. The little girl is then reeled back to reality by the voice of her parent who requests her to join the Diwali party organised in their home. This is when she reveals to her father that she is celebrating in her own way with her toys. The TVC then concludes with the parent inviting his guests to continue the party in his daughter’s room. To showcase how the concept of home transcends beyond age, gender, etc. Thus, effectively conveying Pepperfry’s brand message “Diwali toh sabki hai”.
The focus of this communication is to call out that there are different types of consumers across every spectrum who have different needs, and therefore how home means different things for every individual. Pepperfry has something to offer to everyone thus, sparking a feeling called home which is in line to its festive marketing strategy.
Talking about the latest campaign, Kashyap Vadapalli, Chief Marketing Officer, Pepperfry, said, “We strive to continue to spread the festive warmth through our second television commercial. We truly believe that our product offering caters to every consumer segment. The new campaign re-emphasizes on how as market leaders we have the ability to spark a feeling called home.”
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