Okinawa Scooters calls for road safety and freedom from corruption this Independence Day

The company’s #PowerTheChange campaign aims to encourage people to work toward building a corruption free and pollution free nation

e4m by exchange4media Staff
Updated: Aug 13, 2019 1:47 PM

Okinawa Autotech Pvt. Ltd., a 100 per cent Indian electric two-wheeler manufacturing company with focus on ‘Make in India’, launched its ‘Power the Change’ digital ad campaign on corruption in India and ignorance of road safety.

With this ad campaign Okinawa conveys how everyone has the power to change the society. It intends to present a bigger picture that how it is important to change the old perceptions and mindsets if people want to see a wiser tomorrow.

The video ad begins with a couple breaking the traffic signal on a scooter when they are suddenly stopped by the traffic police. In order to get away with the offence, the couple tries to bribe the policeman. The policeman is not very happy with the amount presented and asks them ‘Itne mein kya hoga?’, hence the couple pays him more.

However, instead of accepting the money as a bribe, the policeman walks away to buy helmets for both of them to explain the importance of road safety while riding and returns the rest of the money.

Commenting on the Independence Day campaign, Jeetender Sharma, MD, Okinawa Autotech said, “As an electric two-wheeler manufacturing company we want people to embrace green mobility solutions as the way ahead for the nation. We thought of Independence Day as the perfect occasion to celebrate India’s growing awareness about the change in society and their contribution. With the #PowerTheChange campaign, our objective is to encourage people to work towards a new face of the nation which is corruption free, pollution free and safe ride into a healthy and sustainable future.”

Along with changing perceptions about EVs in the country with its products, Okinawa is also focused on altering mindsets through various compelling initiatives and the #PowerTheChange campaign is another step in the same direction.

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