Nestle MUNCH releases new TVC to celebrate partnership with Bahubali 2

The TVC shows a mash-up of the iconic movie trailer with ‘Crunch Macha MUNCH Macha’ musical

e4m by exchange4media Staff
Updated: Apr 29, 2017 7:58 AM
Nestle MUNCH releases new TVC to celebrate partnership with Bahubali 2

The new TVC by Nestlé MUNCH features the trailer of this year’s most anticipated movie, Bahubali 2, with the energetic and peppy song, ‘Crunch Macha MUNCH Macha’, playing in the background. The film ends with Bahubali’s lead actor, Prabhas, narrating the brand tagline—Crunch Macha MUNCH Macha, before urging viewers to enjoy Nestlé MUNCH in special Bahubali packs. Additionally, the Nestlé MUNCH NUTS limited edition packs will help fans savour the magic of Bahubali 2 through free phone stickers designed exclusively to celebrate this partnership.

Speaking on the idea behind the association, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India, says “India is a growing chocolate and confectionery market, and there is a need for excitement and innovation in this category. Our consumers will for the first time experience foot-thumping music of Crunch Macha MUNCH Macha along with the grandeur of Bahubali 2. The already popular innovation, Nestlé MUNCH Nuts, has once again brought new-to-category experience of phone stickers free with Bahubali packs for fans to celebrate.”

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