Medimix launches ‘Nothing better than natural’ campaign

Teaming up with Metal Communications and Eeksaurus, the ad campaign summarises the call from nature to explore the great outdoors

e4m by exchange4media Staff
Updated: Jan 30, 2016 8:21 AM
Medimix launches ‘Nothing better than natural’ campaign

Medimix has launched a new ad campaign-‘Nothing better than Natural’ to showcase their new natural glycerin offering. Teaming up with Metal Communications and Eeksaurus, the ad campaign summarises the call from nature to explore the great outdoors.

According to the press release, the film takes one through a variety of scenarios showcasing how the people of today have become very much accustomed to staying indoors instead of exploring the beautiful world outside. From travelling to enjoying music and from sitting in front of the television to exercising, the guiding hands of nature showcase how these same experiences can be enriched the natural way.

Commenting on the launch, Pradeep Cholayil, Chairman and Managing Director, Cholayil Private Ltd. said, “The Medimix Glycerine variant is a product containing Lakshadi Oil & Vegetable Glycerine. This combination keeps your skin naturally conditioned & protected. The Vegetable Glycerine locks in moisture in the skin, making it soft, supple & balanced. A time tested Ayurvedic Oil preparation – Lakshadi Oil, has nourishing, therapeutic & curative properties.The brief was to communicate these benefits in a creative way while showcasing the inherent naturalness of the product.”

Narayan Kumar, Director and Creative Chief, METAL Communications Pvt. Ltd. said, “The Medimix Glycerine campaign is practically a re-launch of the brand, what with the bold new graphics, a new tag line and new packaging. The film is a dramatisation of the tagline, “ Nothing better than natural”.  It seeks to reinforce the basic truth we all know - that ‘natural’ is almost always the better choice  in life. And Medimix, with its time tested Ayurvedic ingredients, is well and truly an intrinsic part of that world. Even the glycerine in Medimix Glycerine is natural, not synthetic. It protects and moisturises your skin in an entirely natural and effective manner. In finding the right mix of communication elements - information and entertainment - the production house, I am happy to say, has risen to the occasion.”

Suresh Eriyat, Founder and Creative Director, Eeksaurus said, “We are very happy to have had the opportunity to work with Metal Communications on this campaign for Medimix. Brainstorming together with the team, we wanted to bring about a perfect synthesis of the brand’s presence during the everyday things that people do. Through the animated hand, we were able to add the essence of the brand in directing the call to the outdoors. We look forward to working on many more such campaigns in the future that call for a design centric thought process focused on a combination of a variety of mediums”.

You can watch the ad campaign here:

 Creative Credits:

 Production House: Eeksaurus

Director: Suresh Eriyat

Executive Producer: Nilima Eriyat

DOP: K U Mohanan

Music Director: Rajat Dholakia

Music Arranger: Rajesh Singh

Sound Engineer: Arun Castro

Asst. Sound Engineer: Sanket Shetty

Voiceover Artist:  Malaika Shenoy

Editor: Yaser Abbas

In house Editor: Tintu K. Philip

Associate Director: Paul Mathew

1st Asst. Director: Mohit Singh

2nd Asst. Director: Prajanya Shetty

In-house Assistant Director: Bargav Sridhar

Art Director: Eldridge Rodrigues                                                                                                                                     

Line Producer: Manish Sharma, Nitesh Khatavkar (Meterdown Productions)

Production Manager: Ashish Modi (Meterdown Productions)

Production Assistant: Dolly Sharma (Meterdown Productions)

Talent: Kshitij Gera, Sachi, Sanjay Gurbaxani, Shalini, Shub Saxena, Shresth Saxena, Pooja, Jingle

Colourist: Navin Shetty

Casting: Meera Unnikrishnan

Costume Stylist: Harpreet Sawhney

Hair Stylist: Mrinalini Mukherjee

Project Lead: Anik Roy

Storyboard: Rajib Mandal

Concept Art: Ranjit Mandal

3D Animation: Anik Roy, Debajyoti Roychowdhury

Modelling: Aditya Raje, Keyur Patel

Texturing: Mohseen Hakim

Rigging: Vijay Rana

Lighting: Manoj Kamble, Vinod Shetty and Team

Inhouse VFX Supervisor: Nilesh Dhore

Compositors: Nilesh Dhore, Mohammad Azeem  Vinod Shetty & Team

FX and Dynamics: Keyur Patel, Nilesh Dhore, Vinod Shetty & Team

Rendering: Aditya Raje and Vijay Rana

Post Production Co-ordination: Jivan Gaikawad

 Cholayil Pvt. Ltd.

Brand manager: Subramaniam Venkataraman

Creative Agency: METAL Communication Pvt. Ltd.

Creative Chief: Narayan Kumar

Creative Director: CyrusSahiar

Senior Copy Writer: Shivani Krishan

Copy Writer: NishaKalra

Account Management: Subhash Nambiar, Ninoshka Vaz, Manila Jain

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