m4marry.com ropes in South star Vijay Devarakonda for new campaign

The matrimonial portal has partnered with McCann Worldgroup for the campaign

e4m by exchange4media Staff
Published: Jan 25, 2020 8:41 AM  | 3 min read

m4marry.com, the matrimonial portal from Malayala Manorama dedicated for the South Indian fraternity, has roped in South Indian actor Vijay Devarakonda as their brand ambassador. The brand has also released TVC campaigns featuring the actor.

“Families are at the heart of Indian weddings and m4marry.com celebrates this insight that hold us steadfast in the fast flowing waters of life. At m4marry.com, they firmly believe in this credo of ‘family’, which is why we have created a website that amplifies this belief,” said Smitha Vasudevan, Deputy General Manager, Malayala Manorama.

The new campaign serves to drive home the idea that happiness is when the family is part of your most important celebration. The film amplifies the strength, sanctity and joy that families bring into a marriage. After all, when two people wed each other, two families marry into each other.”

Speaking on signing Devarakonda as the brand ambassador, Smitha said: “South's rising actor and Google's most searched celebrity in South India for 2019 is the brand new face of m4marry. Besides representing the target segment of youngsters, his strong beliefs about the sanctity of families echoes our own ideas and views about marriages and families. Our new advertisement articulates our combined views about the joy of choosing the perfect partner and perfect new family for each and every prospective bride and bridegroom.”

Initially, offered to Malayalis in Kerala, m4marry.com got rapidly transformed as a language-based matrimonial portal across the globe. m4marry.com has created an all-in-one system that provides an easy-to-use interface, an authenticated database, user-friendly online matching tools, built-in-horoscope generator with high-safety features that protect the user's privacy and security during the partner search. m4marry has now started catering to Tamil, Kannada and the Telugu population across the globe. m4marry.com site offers services that aims at connecting millions of families with its cutting-edge algorithms and strong database to find a perfect partner. The site influenced thousands of parents of young brides and grooms to m4marry.com, most of whom had their first online experience.

"We are extremely happy to embark on this matrimonial journey. When it comes to marriage, consent and happiness of families plays a vital role in our cultures. We aim to provide the best of diverse profiles in the most easy-to-operate style which makes parents, brides and grooms equally excited. Our aim is to make m4marry.com as the country’s greatest matchmaker in the near future by providing insightful, highest quality matchmaking available to brides and grooms across these states to find their ideal partners and build the happiest families,” said Joy Mathew, Vice President - Marketing Services & Solutions, Malayala Manorama Company Ltd.

Speaking on partnering with m4marry campaign, Sunil Thoppil, Vice President, McCann Worldgroup said, “We are both excited and privileged to partner with this campaign for m4marry. It takes a strategic stance that not just clearly sets the brand apart from the pack, but also muscles it up with honest Indian insights.”

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