L’Oréal Paris launches new campaign with Aishwarya Rai Bachchan and Sobhita Dhulipala

The ad is now live and will be amplified in the next few days across all online and offline platforms

e4m by exchange4media Staff
Updated: Jul 8, 2019 7:06 PM

L’Oréal Paris announced the launch of its Total Repair 5 #WinOverDamage campaign featuring global ambassador Aishwarya Rai Bachchan and ‘Made In Heaven’ actor Sobhita Dhulipala as the new face in the campaign. The commercial film was launched July 8 across all platforms showcasing the two actresses shooting in harsh conditions.

The creative premise of the advertisement revolves around effectively winning over hair damage with the #WinOverDamage campaign. In the commercial, while Aishwarya’s hair is prim and proper throughout, she notices Sobhita’s hair needs extra care to look on point, considering the adverse shooting environment.

She recommends L’Oréal Paris Total Repair 5 Advanced Repairing range of shampoo, conditioner and serum to fight against the 5 problems of hair fall, dryness, roughness, dullness and split ends.

“We are elated to announce the release of our Total Repair 5 #WinOverDamage campaign with the gorgeous Aishwarya Rai Bachchan and Sobhita Dhulipala,” Pau Gruart, General Manager L’Oréal Paris, said. “Harnessing the latest in scientific innovations tailored to specific haircare needs, the campaign aims to highlight the proposition of our Total Repair 5 hair care range that helps repair hair damage because we believe every woman deserves the extra care and she truly is worth it!”

Speaking on the occasion, Dhulipala said, “I am thrilled to be associated with L’Oréal Paris for their latest campaign. Keeping up with all the responsibilities that a woman shoulders while she plays different roles in her personal and professional life, she often tends to compromise on self-care. That’s when products like Total Repair 5 come to her rescue. It is very empowering to be able to represent this new generation’s idea of beauty because every woman is worth it!”

The campaign is now live and will be amplified in the next few days across all online and offline platforms.


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