L&K Saatchi & Saatchi appoints Kartik Smetacek as Executive Creative Director
Smetacek has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee
Published - Oct 28, 2014 12:03 PM Updated: Oct 28, 2014 12:03 PM
L&K Saatchi & Saatchi has appointed Kartik Smetacek as Executive Creative Director.
On the appointment, Charles Victor (National Creative Director – L&K Saatchi & Saatchi) said, “Acquiring talent has and will be our focus across offices. Great work can only come from wonderful creative people and I believe Kartik is definitely one of them. He has extensive, diverse experience and I love the fact that he’s hungry to take on bigger responsibilities and challenges.” Victor added that bringing people like Smetacek into the system was one of the many steps taken to raise the creative bar, the results of which will soon be seen.
Smetacek commented, “While my time at ideas@work was rewarding on many fronts, I missed the scale and opportunity that a big agency provides. So when Praveen and Charles offered me Renault, I jumped at the chance to work on a marquee international brand and in a category as buzzing as automobiles."
He further said, "I think the agency is at a point of inflection with a clear mandate to become one of the key Saatchi & Saatchi offices in the region. I’m excited to be part of this journey.”
Through the many years of experience behind him, Smetacek has worked on diverse brands like Airtel, Colgate Palmolive, Taj Hotels, Cadbury, DNA, Lakme, Tata Motors, Nerolac, Bigrock and Rustomjee, to name a few.
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