Kesh King to launch new TVC featuring Sania Mirza

The new TVC will feature Mirza discussing how her decision to fall back on Kesh King as a solution to her hair fall problem after childbirth was the best choice she has made

e4m by exchange4media Staff
Updated: Dec 30, 2018 6:00 PM

Kesh King, the Ayurvedic hair care solution range, will roll out a new television commercial with ace tennis player Sania Mirza, who has been associated with the brand since 2015. This is Sania Mirza’s first ad-shoot post childbirth.

The new television commercial of Kesh King will feature Sania discussing how her decision to fall back on Kesh King to seek a solution to her hair fall problem after giving birth was the best choice she has made.

Speaking on the campaign, Sania Mirza, eminent tennis player and brand ambassador of Kesh King said, “Motherhood has truly been a blessing for me. But I experienced hair fall combined with dry, lifeless hair after the birth of my child. I then came to know that this is a common and persistent post – pregnancy problem that exists among women and I wish to sensitize them of the best solution available in the market. Kesh King has stayed true to its claims and my hair fall has reduced remarkably. It is nothing short of a miracle!”

Commenting on the association, Priti A. Sureka, Director, Emami Limited, said, “Kesh King is a trusted natural haircare solution. It has always been a reliable brand for its consumers over the years. We understand that post childbirth most women go through both physical (hormonal) and mental changes that are unique to each woman. Hair fall is a major manifestation of that physiological upheaval causing a lot of mental distress to the new mother. Sania’s endorsement of Kesh King relieving her from her post-pregnancy hair fall is a big boost for the brand and vindicates our claim to be the ultimate solution to hair care woes. We are very happy to see Sania in her new role as a mother and wish both the mother and the child a very healthy and prosperous future.”

Kesh King Ayurvedic Oil and Shampoo have recently been revamped by a stronger and advanced ayurvedic formula consisting of 21 rare herbs which will provide the very best of ayurvedic care to one’s hair. While the new and stronger formulation of Kesh King Ayurvedic Oil comes with a 2X superior claim of alleviating hair fall along with assisting in new hair growth, the enriched constituents of Aloe vera and 21 Ayurvedic herbs of Kesh King Anti-Hairfall Shampoo promises not only to minimise one’s hair fall but also to give one’s hair an enhanced silkier, shinier and smoother texture in comparison to other available brands in the category.

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