Kalyan Jewellers ad with Amitabh & Shweta Bachchan upsets bankers; brand agrees to add disclaimer: Reports

A bank union has alleged that the ad is ‘disgusting’ and creates distrust in the banking system

e4m by exchange4media Staff
Updated: Jul 19, 2018 11:57 AM

The Kalyan Jewellers recent ad featuring actor Amitabh Bachchan and his daughter Shweta Bachchan Nanda has a bank union up in arms against it, according to media reports.

The All India Bank Officers' Confederation (AIBOC) has reportedly objected to the commercial, saying that it casts aspersion and hurts the sentiments of millions of personnel. The confederation has threatened to sue the jewellery brand.

AIBOC general secretary Soumya Datta has reportedly alleged that that the theme and tone of the ad were "disgusting” and “derogatory”, and the campaign “creates distrust in the banking system”.

According to the reports in the media, Kalyan Jewellers has rejected the charge, saying that the ad is fiction.
The reports mentioned that Kalyan Jewellers has sent a letter to AIBOC stating, "We understand that your esteemed association feels that the bankers have been portrayed in bad light.”

"Please accept our unconditional disclaimer for the same. We shall within three working days from today add 'characters and situations depicted are fictional,” the letter mentioned, according to media reports.

AIBOC has reportedly demanded an unconditional apology from the brand and the withdrawal of the ad.
The advertisement has Amitabh Bachchan playing an old man and Shweta Bachchan playing his daughter. In the campaign, Bachchan is shown as a person who stands for what is right and goes to bank to return extra money that has been credited to his account as pension by mistake. But he has a tough time because of the non-professional behaviour of the bank staff, one of who goes on to say that he should enjoy the extra money and not take the pain to return it.

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