JK Cement re-launches its JK Wall Putty brand with new identity: JK Cement WallMaxX
The company has rolled out a new TV Campaign across the country, announcing the brand re-launch, featuring ambassador Chhutkau to further strengthen the brand’s key positioning “Deewarein Bol Uthengi”
JK Cement has announced a brand refresh for its iconic brand, JK Wall Putty, with JK Cement WallMaxX.
The company has rolled out a new TV Campaign across the country, announcing the brand re-launch, featuring their ambassador Chhutkau to further strengthen the brand’s key positioning “Deewarein Bol Uthengi”.
The TVC highlights the attributes of JK Cement WallMaxX that make the walls of their dream home a masterpiece.
The launch of JK Cement WallMaxX is driven by a 360-degree marketing campaign across print, radio, OOH, social and digital media besides TV. The new television commercial will run on leading Hindi news channels and regional GECs.
Speaking about the campaign, Niranjan Mishra – Business Head (JK White Cement) said, “We, at JK White Cement, have always aspired to raise the bar by providing the best quality products and services to our customers. JK Wall Putty has recently achieved the prestigious Superbrand status, placing it in an elite league of the world’s best brands. Having created a massive footprint for JK Wall Putty in the market over the years, with a strong brand name and an extensive sales and distribution network, the all new avatar JK Cement WallMaxX is aimed at providing better than the best to the customers. As you know, ‘max’ is a popular abbreviation of ‘maximum’. And that is what the brand delivers – smoothness max, finish max and beauty max.”
The brand re-launch is also aimed at expanding and strengthening the brands in the JK White Cement portfolio bringing them under the ‘MaxX’ family of products.
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