IPL ad: Reliance Jio files contempt plea in court against Airtel

Jio alleged that the disclaimer added by Airtel in its IPL advertisement on the instruction of the court was insufficient

by exchange4media Staff
Published - Apr 25, 2018 4:12 PM Updated: Apr 25, 2018 4:12 PM

Reliance Jio filed a contempt plea in the Delhi High Court against Bharti Airtel, alleging that the disclaimer added by Airtel in its IPL advertisement on the instruction of the court was insufficient, according to media reports. Hearing the plea, the single judge bench of Justice Yogesh Khanna reportedly ordered Airtel to comply with its earlier order.

The Delhi High Court had on April 13 asked Bharti Airtel to alter its IPL ad campaign that claims to offer the T20 matches ‘free’ and ‘live’ to its subscribers. The court had issued the order on a petition filed by Reliance Jio. In the petition, Reliance Jio had claimed that Airtel is misleading consumers by suggesting that subscribers could live-stream the IPL matches free of cost. Jio argued that the ad does not mention that subscribers will incur data charges. The court then ordered Airtel to make some changes in its advertisement.

During the hearing of the contempt plea, senior advocate Abhishek Manu Singhvi (representing Reliance Jio) reportedly argued that the information had not been displayed as assured by Airtel. Singhvi reportedly stated that the disclaimer put by Airtel was not legible or audible. It is, therefore, in contempt as the order of the court has not been complied with.

Bharti Airtel was represented by senior advocate P Chidambaram, who reportedly stated that the company had followed all standards prescribed by the Advertising Standards Council of India and was not in contempt of the court.
The court then gave Bharti Airtel another opportunity to comply with its order and asked it to tweak the said advertisement as submitted in the previous hearing.

The next hearing in the case will take place on April 27.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.