Integral Ad Science acquires ADmantX

The transaction brings together contextual intelligence solutions with IAS’s suite of ad verification products

e4m by exchange4media Staff
Updated: Nov 21, 2019 11:53 AM

Integral Ad Science (IAS) has announced the acquisition of ADmantX. The transaction brings together the leading provider of contextual intelligence solutions with IAS’s powerful suite of ad verification products, enabling publishers and advertisers to match ads with relevant online content at the page level.

“ADmantX shares our bold and disruptive vision to use science as the foundation of building innovative and effective solutions,” said IAS CEO Lisa Utzschneider. “Adding this sophisticated contextual technology to our global product suite unlocks unprecedented contextual classification at scale, enabling precise ad targeting for marketers.”

The acquisition also brings a powerful combination of patented technology and related expertise to IAS, as well as deep relationships with brands and premium publishers worldwide.

ADmantX CEO Giovanni Strocchi says: “The ADmantX team is thrilled to be joining IAS, an organization that leads through data and science. The addition of our leading cognitive and linguistic intelligence technology to IAS will supply the industry with powerful and precise tools to drive ad adjacencies and increase customer engagement without limiting the scale and optimize publisher content inventories.”

“IAS now offers the most sophisticated and scalable brand suitability solution on the market,” said Stephen Dolan, IAS Managing Director, APAC. “It’s an exciting position for us to be in as we continue to grow across markets in APAC, and on a global scale. The importance of contextual understanding has increased rapidly over the past few years. We’re very excited to offer brands a solution that allows them to confidently place ads in a brand suitable environment at scale - and for publishers, they are now empowered to better optimize their content and improve revenue models. We are truly excited about the positive waves this acquisition will make, not only for our own clients but also for the industry as a whole.”

The ADmantX organization will be integrated within IAS and the brand will be absorbed under IAS.

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