ICICI Prudential AMC's new TVC gives people ‘An opportunity to grow with big companies’

Conceptualised by Lowe Lintas, the campaign highlights the fund’s investment in a portfolio of the best companies in India, and its aim to generate healthy returns

e4m by exchange4media Staff
Updated: Sep 16, 2018 10:00 AM

Under the initiative of ‘Tarraki Karein’, ICICI Prudential Mutual Fund has launched its latest TV commercial, ‘An opportunity to grow with Big Companies’ with ICICI Prudential Bluechip Fund. The campaign highlights the fund’s investment in a portfolio of the best companies in India, and its aim to generate healthy returns for its investors.

Conceptualised by Lowe Lintas, the advertisement went on air on September 03, 2018. The campaign is supported by TV commercials, social media engagements and on-ground activations.

Speaking about the campaign, Abhijit Shah, Head Marketing, Digital & Consumer Experience, said, “Investors today are more comfortable with investing in big companies that are well known and have a good reputation, as they feel that their money will be safer. Our latest campaign is yet another expression of our commitment to create awareness among the masses around the benefits of making money work for them".

The commercial is aimed at the mass affluent segment and the rising middle class who aspire to a higher standard of living. They are typically working professionals living in urban and semi-urban areas aiming to grow big in life. Drawn on the same lines, the latest campaign by ICICI Prudential Mutual Fund highlights the significance of the Bluechip Fund as an investment solution which not only helps grow investor money but also inspires consumer confidence in the product.

"We aim to create a hub that we will continue to enrich the masses with a lot of informative nuggets and facts about financial literacy and investment planning. Every initiative we do hence will add to and further build our platform," added Shah.

Team on TVC:
Agency: Lowe Lintas
Creative : Arun Iyer, Sagar Kapoor, Jaywant Dabholkar, Sarfaraz Siddiqui, Kaustubh Panat, Suyog Mahadik, Rucha Sawant
Account Management: Anaheeta Goenka, Vandana Joshi, Priya Gokani, Rupesh Naik, Pramod Mahadik
Account Planning: Rishabha Nayyar
Production House: Coconut Films
Director: Subodh Menon
Producer: Tushar Raut

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