IAA Announces Mentor-ship Programme for Women in Media, Marketing and Advertising

Applications for the programme will be vetted by a core team of experts, after which 20 applicants will be selected for Phase 1 of the programme

by exchange4media Staff
Published - Apr 25, 2018 2:50 PM Updated: Apr 25, 2018 2:50 PM

The India Chapter of the International Advertising Association (IAA) will be rolling out a mentor-ship program for women in the Marketing, Media and Advertising space. The plan is the brainchild of IAA Vice President Megha Tata (Chief Operating Officer BTVI- Business Television India) who will also be driving the initiative.

IAA President Ramesh Narayan said “I am delighted that we are getting involved in this meaningful initiative. It is the first time that something like this is being planned in the Marcom industry, and it needs the complete support of our colleagues. Since IAA has always been at the forefront of such initiatives, it is a very logical extension for us. The immediate endorsement of senior people like Ashish Bhasin (CEO Dentsu Aegis network), Nandini Dais (CEO Lodestar Media), Shalini Kamath (Shalini Kamath & Associates), Neena Dasgupta CEO Zirca Digital Solutions) to name a few, as mentors, has been a great source of satisfaction for us. I believe industry associations owe it to their constituents to plan and implement such initiatives."

IAA Vice President and Chairperson Mentorship Committee Megha Tata said "There is a great need for such an exercise. Look around and you will see the really small number of women in leadership roles. We have a fairly large percentage of women in our industry who have a working experience of 8-10 years and this is the audience we are addressing. They are experienced, are managing their families and are poised to take on leadership roles. All they need is the right kind of mentoring now. We are looking at inviting applications from mentees with this kind of background. They will need to send us a brief profile of themselves accompanied by an endorsement from someone senior to them in the industry, not necessarily in their own organisation.These applications would be vetted by a core team that has already been set up and after an orientation session with them, the mentor-ship could begin".

She continued "Our plan is to complete the mentorship of what we call as Phase 1 in a period of six months with 4 meetings between mentors and mentees in this time span. Twenty mentees would be short-listed in Phase 1 which will be restricted to Mumbai only and the learning would be invaluable as we roll out Phase 2 after six months. I am hoping this wold be an on-going effort and we would be contributing to the development of a fine crop of women leaders over a period in time".

For further details contact Executive Secretary, Soumen Santara on execseciaa@gmail.com

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