Honda Cars India scouts for creative agency for new launch
The first round of the multi-agency pitch has taken place in Delhi. The agencies that participated include Grey Worldwide and Dentsu
Published - Sep 23, 2013 7:57 AM Updated: Sep 23, 2013 7:57 AM
Honda Cars India is looking for a creative agency for its new launch. The first round of the multi-agency pitch has taken place in Delhi, confirm industry sources.
The agencies that participated in the pitch include Grey Worldwide and Dentsu.
The brand recently launched a campaign for its new sedan Amaze, one of the first diesel variants from the brand, in April this year. The initiative comprised a set of three TVCs by Soho Square. The brand created a non-English campaign for the first time with this launch.
Soho Square Advertising and Marketing Communications, a division of the WPP Group in India, was awarded the account in December last year, in a multi-agency pitch that included Dentsu, Ogilvy India and Grey Worldwide.
Another creative agency working on the brand is Dentsu Marcom; some of its initiatives for the brands include Honda CRV ‘All new CR-V. One life. Many lives.’ and ‘Today is that someday’ for the revamped Honda City.
The creative duties for Honda Brio, under the Honda umbrella, is handled by Grey Worldwide.For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube