H&M comes up with campaign film for its Myntra debut

The retailer’s first campaign features fresh faces like Harshvardhan Kapoor, Aditi Rao Hydari and Diana Penty

e4m by exchange4media Staff
Updated: Aug 19, 2019 4:17 PM

H&M, Hennes & Mauritz AB (H&M) will do a debut on Myntra on August 20 at 8pm. It has come up with its first campaign, featuring young faces from the world of films - Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal.

The campaign give the audience a glimpse of the fashion looks that will be available on the H&M store on Myntra.

With the H&M launch on Myntra, the brand strengthens its omnichannel strategy by being available in 42 physical stores, hm.com and Myntra.

Customers will get a chance to win vouchers through pre-launch engagement activities such as decoding celebrity styles and explore the exclusive H&M catalogue on Myntra three days before the launch. They can also wishlist their favourite products.

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