H&M comes up with campaign film for its Myntra debut

The retailer’s first campaign features fresh faces like Harshvardhan Kapoor, Aditi Rao Hydari and Diana Penty

e4m by exchange4media Staff
Published: Aug 18, 2019 4:00 PM  | 1 min read

H&M, Hennes & Mauritz AB (H&M) will do a debut on Myntra on August 20 at 8pm. It has come up with its first campaign, featuring young faces from the world of films - Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal.

The campaign give the audience a glimpse of the fashion looks that will be available on the H&M store on Myntra.

With the H&M launch on Myntra, the brand strengthens its omnichannel strategy by being available in 42 physical stores, hm.com and Myntra.

Customers will get a chance to win vouchers through pre-launch engagement activities such as decoding celebrity styles and explore the exclusive H&M catalogue on Myntra three days before the launch. They can also wishlist their favourite products.

Read more news about (ad news, latest advertising news India, internet advertising, ad agencies updates, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube