HDFC Bank launches 'Vigil Aunty' campaign to promote freedom from fraud

Anuradha Menon of Lola Kutty fame will be the protagonist of this campaign

e4m by exchange4media Staff
Published: Aug 16, 2022 12:24 PM  | 2 min read

HDFC Bank has announced that the bank will celebrate 75 years of India's independence by launching a new campaign, 'Vigil Aunty', which will encourage people across the country to practise safe banking habits. This will complement the Bank's popular 'Mooh Band Rakho' campaign, which urges people not to share their confidential banking information with others.

Anuradha (Anu) Menon, who popularised the Lola Kutty character, will be the protagonist of this campaign. Through a series of videos, reels, chat shows, Menon, as Vigil Aunty, will be creating awareness on safe banking do's and don'ts.

Commenting on the launch of this campaign, Sameer Ratolikar, Chief Information Security Officer, HDFC Bank, said: "Fraudsters are increasingly adopting social engineering tactics to steal money from customers' bank accounts. On the pretext of offering certain services or promising help, the fraudsters are luring customers into sharing their PINs, OTPs, passwords, and other confidential banking information with them. Hence, there is a need to educate customers on safe banking habits and make them aware of the various modus operandi used by fraudsters. At HDFC Bank, we recognise our role in creating this awareness."

"In the online world, customers are increasingly engaging with social media influencers and content creators to seek information and guidance on a wide variety of topics, ranging from food to travel to entertainment. Hence, we decided to create our very own social media influencer, Vigil Aunty, to provide customers with information on safe banking habits. Anu Menon fitted the role perfectly as she is highly effective in engaging with people; her comic actions with her command over several languages leads us to believe that she will be able to inspire people across the country in adopting safe banking habits. We decided to mark the 75th year of India's independence through a campaign that will promote freedom from fraud by spreading awareness on the topic," Ravi Santhanam, Chief Marketing Officer and Head – Corporate Communications, Liability Products and Managed Programmes, HDFC Bank said.

The campaign will run for four to six weeks to popularise Vigil Aunty and encourage people to follow her on social media and/or through WhatsApp. However, as a social media influencer Vigil Aunty will have a continuous presence in the digital ecosystem and will continue to inform customers about various modus operandi of financial fraudsters and how to stay safe from them.

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