GS Caltex India’s new campaign celebrates friendship between engine oil and vehicles

The campaign takes their ‘aapke engine ka best friend’ proposition a step further

e4m by exchange4media Staff
Published: Aug 8, 2022 2:04 PM  | 1 min read
GS caltex

GS Caltex India has launched a new digital campaign this friendship week across all digital platforms. 

The campaign takes their ‘aapke engine ka best friend’ proposition a step further.

“The campaign "Kixx Friendship Week" commemorates the friendship between engine oil and your vehicle’s (car and bikes) engine as it is constantly there to protect your engine in extreme conditions, Kixx by GS Caltex is that ideal best buddy for your automobile’s engine. This advertisement is the best illustration of what friendship entails, and it will make you think back on all the special times you have had with your best friends,” the brand said.

Speaking about the campaign, K Madhu Mohan, General Manager- Marketing at GS Caltex India said, “The campaign is in line with our brand, Kixx, which celebrates the relationships in our lives that are priceless and irreplaceable. It is always there to protect the engine in extreme circumstances”.

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