Goafest 2015: BCCL leads with 5 metals, Jagran Prakashan grabs 4 metals at Publisher Abbys
BCCL wins 3 Golds . HT Media and Chitralekha win 2 metals each
Published - Apr 10, 2015 10:09 PM Updated: Apr 10, 2015 10:09 PM
Goafest introduced Publishers Abbys for the first time last year. The objective behind introducing Publisher Abbys was to recognize outstanding advertising and communication ideas for promoting print properties.
This year, Bennett Coleman & Co Ltd ( BCCL) grabbed 5 metals with 3 Golds and 2 Silvers. Jagran Prakashan took home 4 metals; 1 Gold, 2 Silver and 1 Bronze.
BCCL’s first Gold was in “Statement Of Best Marketing Of A Printed Newspaper/Edition”, which they won for ‘Mumbai Mirror-I Am Mumbai’. The second Gold was under the category “Statement Of Best Promotion Of A CSR/Cause-Related Marketing Initiative In Traditional Or Online Space” for ‘India Salutes’.
BCCL’s third Gold was under the category “Best Publishing Brand Activation” for ‘Happy Streets’. TOI also managed to get two Silvers; the first one for Rise UP and FIFA World CUP 2014 Special Super Panorama centre spread.
Jagran Prakashan grabbed their only gold in Statement Of Best Marketing Of A Printed Newspaper/ Edition’ for their campaign ‘Save The Most Sacred Of All Rivers’. It also got a Silver for the same campaign in ‘Statement Of Best Promotion Of A CSR/Cause Related Marketing Initiative In Traditional Or Online Space’. Jagran also got one silver metal for their campaign ‘Thank you Soldier’.
Chitralekha got two Bronze metals for ‘Chitralekha Gujarati Digital Edition’ and ‘Digital Piracy’.
HT Media grabbed two Bronze metals for their campaign ‘Hindustan Time Page One Plus' and ‘Friday Jam’.
Dainik Bhaskar got one Bronze for their ‘Larger Than Life’ campaign while NavGujarat Samay got one Silver for ‘Nav Gujarat Samay Whatsapp Reporter’.
Lokmat Media got one Silver for ‘Aaple Bappa-Touching Pune’s Hearts’ and Maharashtra Times got one Bronze for ‘Maharashtra Times Cultural Club’.
Below is the full list of winners:
|Creative ABBY Awards - 2015|
|RESULTS ARE EMBARGOED TILL END OF AWARD CEREMONY|
|List of metal winner-Publisher|
|Category #||Category Name||Entry #||Brand||Caption||Name of Publisher||Metal|
|B1||Statement Of Best Marketing Of A Printed Newspaper / Edition||2||Maharashtra Times||Maharashtra Times Culture Club||Maharashtra Times||Bronze|
|6||Dainik Jagran||A Newspaper leads the agenda to Save the Most Scared of all Rivers||Jagran Prakashan Ltd||Gold|
|10||MUMBAI MIRROR||MUMBAI MIRROR - I AM MUMBAI||Bennett, Coleman & Co. Ltd.||Gold|
|B3||Statement Of Best Promotion Of a CSR / Cause related Marketing Initiative In Traditional Or On Line space||13||Dainik Jagran||A Newspaper leads the agenda to Save the Most Sacred of all Rivers||Jagran Prakashan Ltd||Silver|
|14||Dainik Jagran||Thank You Soldier||Jagran Prakashan Ltd||Silver|
|16||THE TIMES OF INDIA||RISE UP||Bennett, Coleman & Co. Ltd.||Silver|
|17||THE TIMES OF INDIA||INDIA SALUTES||Bennett, Coleman & Co. Ltd.||Gold|
|B5||Statement Of Best Magazine In on Line Space||1||CHITRALEKHA GUJRATI||CHITRALEKHA GUJRATI DIGITAL EDITION||CHITRALEKHA||Bronze|
|B6||Statement Of Best Brand Innovation In Newspapers Printed Or Online||2||THE TIMES OF INDIA||THE TIMES OF INDIA- FIFA WORLD CUP 2014 SPECIAL SUPER - PANORAMA CENTRE SPREAD||Bennett, Coleman & Co. Ltd.||Silver|
|B9||Statement Of The Most Creative Front Page In A Printed Newspaper||1||Divya Marathi||Larger than Life||Dainik Bhaskar Group||Bronze|
|6||Hindustan Times||Hindustan Times Page One Plus||HT Media Ltd.||Bronze|
|B10||Statement Of The Most Creative Cover Design For A Printed Magazine||5||CHITRALEKHA GUJRATI||DIGITAL PIRACY||CHITRALEKHA||Bronze|
|B11||Best use of Mobile/Digital by a Newspaper||1||NavGujrat Samay||NavGujrat Whatsapp Reporter||NavGujrat Samay||Silver|
|B12||Best Publishing Brand Activation||3||Lokmat (Marathi Newspaper of Maharashtra)||Aaple Bappa - Touching Pune's Hearts||Lokmat Media Pvt Ltd||Silver|
|6||Dainik Jagran||A Newspaper leads the agenda to Save the Most Sacred of all Rivers||Jagran Prakashan Ltd||Bronze|
|9||Hindustan Times||Friday Jam||Hindustan Times||Bronze|
|11||THE TIMES OF INDIA||HAPPY STREETS||Bennett, Coleman & Co. Ltd.||Gold|
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