Gits unveils new packaging, campaign ahead of festive season

Conceptualized by Lowe Lintas, the campaign will encompass a series of videos

e4m by exchange4media Staff
Updated: Oct 7, 2018 6:01 PM

Gits Food Products has launched its latest campaign ahead of the festive season. Conceptualized by Lowe Lintas, the campaign will encompass a series of videos. The campaign also unveils the new packaging of the brand.

The campaign hinges on a common situation faced during the festive season – being all-time guest ready with delectable festive food. Gits anticipates this and offers the perfect solution with its delicious and authentic quality products. The campaign delivers in a truly touching and humorous fashion, the ease of making Gits desserts, thereby inspiring viewers to whip up all-time favourite festive desserts in 3 easy steps.

Reflecting his thoughts on the new campaign, Sahil Gilani, Director, Sales and Marketing, Gits Foods, said, “We are thrilled to unveil our new campaign. Festivals like Diwali are about togetherness and we believe that times like these are to be thoroughly enjoyed with family and friends, without spending too much time in the kitchen. Since 1963 Gits has been a silent partner in preparing delicious homemade sweets within minutes. The objective of our campaign is to reinstate that Gits has always got your back. Our mixes merely bring to life the magic of your hand made desserts.”

Commenting on the new packaging of the brand, he said, “The new packaging has been designed keeping in mind today’s ever evolving audience. It is reflective of Gits moving ahead to a modern era while keeping its core promise of quality and convenience intact. This has been a major step in augmenting the brand architecture since this is being done for the first time in almost a decade. We have incorporated several new trends such as informative clean labeling, usage of natural and human elements into the pack shots. Moreover, we have even tweaked our logo, brand positioning and colors on our packs.”

The TVC for the campaign was launched on September 30, during the premier of Marathi Movie ‘Gulabjaam’, for which Gits was the title sponsor.

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