Fitness chain Anytime Fitness marks World Health Day with TVC on healthy eating

For the campaign, Anytime Fitness has associated with EaseMyTrip, Rohto Pharma, LabCare PLUS and MobiKwik

e4m by exchange4media Staff
Published: Apr 7, 2019 6:00 PM  | 2 min read

Anytime Fitness, a global co-ed fitness chain from the US, celebrates World Health Day with the launch of a campaign which will spread a message of healthy eating habits. 

#AnytimeHealthyRecipe campaign will be launched on Sunday on the occasion of World Health Day from one of the Anytime Fitness gym located in Dwarka. The campaign not only talks about healthy food but expects all participants to experiment with their healthy recipe and post in with the hash tag #AnytimeHealthyRecipe.

For this campaign, Anytime Fitness has associated with four brands namely - EaseMyTrip, Rohto Pharma, LabCare PLUS and MobiKwik. All five brands have come together for the first time on the same platform to create awareness about healthy living. Anytime Fitness has allied with few fitness influencers who will talk about the campaign through their social media platforms.

#AnytimeHealthyRecipe campaign will run across all social media platforms for a week. Participants of the campaign will have to share the picture of the healthy food item made by them along with the recipe. All recipes shared by the participants will be evaluated by the jury members and in the end of the week the name of the winner will be announced. The winner will be felicitated with a gift hamper.

Vikas Jain, MD, Anytime Fitness says, “I am very excited about the launch of the campaign. We want to create a ‘healthy India’. We not only want the youth to join the gym and exercise but both children and the elderly as well. All of us should not make healthy living a compulsion but a lifestyle. We are aware that exercise only has 30 per cent share in healthy living and food the rest. This is the reason why we have come up with the campaign idea of staying healthy with healthy food. We want people to make the mundane habit of cooking really exciting.”

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