Dineout rolls out #FearNoBill campaign with Jim Sarbh
The video promotes Dineout's in-app payments feature – Dineout Pay
Dineout has launched its integrated digital video campaign #FearNoBill to promote its in-app payments feature – Dineout Pay. The video stars ‘Made In Heaven’ and ‘Neerja’ fame actor Jim Sarbh.
The campaign ‘Fear No Bill’ revolves around ‘Bill’ brought to life by Jim. The film showcases how the glorious and powerful days of Bill are over and he is now disturbed by the various Dineout Pay cashbacks and deals available on the app.
These cashbacks have now become a source of pain for Bill, as diners are no longer afraid of him digging a hole in their pockets.
Dineout enables foodies to go on a gastronomic journey through its various features like restaurant discovery, table reservations, offers and cashback earnings using Dineout Pay.
Commenting at the launch of the new digital campaign, Ankit Mehrotra, Co-founder and CEO, Dineout said, “At Dineout, we have always ensured that our services cater to the evolving needs of our customers. We are very excited and optimistic to embark this partnership with Jim Sarbh for our campaign #FearNoBill, which is built on sharp consumer insights and their relationship with the product. We are confident that our audience will love this advertisement and we will see a tremendous organic boost by this campaign”.
Speaking on this association with Dineout, Sarbh said, “I am glad to be a part of Dineout’s digital campaign #FearNoBill and thoroughly enjoyed my time shooting with the team. I loved the concept and especially liked working with the Director and the DoP, real funny and clear guys. I guess the bill can be pretty scary. It is cool to see how Dineout, through its endeavors, is tackling that issue.”
Conceptualized by Animal the campaign aims to create awareness around the brand’s strong connect with the customers who are looking for great deals and offers on their bill.
Commenting on the same Sayantan Choudhury, Senior Partner, Animal, said, "The #FearNoBill concept is a call-to-arms—and the brand's mission statement—to existing and potential customers about Dineout's greatest promise: every time you go out to eat, we take care of the bill. So we thought of this character of 'bill' - a devilish, slightly psychotic person who is ranting at what Dineout has done to him. Thankfully, the folks over at Dineout loved the idea and gave us all the creative freedom to work on it. And then, of course, Jim Sabh did the rest."
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