“Digitisation allows you to segment even more”

“With digitisation, you can have segmented channels that appeal to very small audience segments who are willing to pay to view them,” says Fox Intl Channels’ Keertan Adyanthaya

by exchange4media Staff
Published - Sep 8, 2012 8:08 PM Updated: Sep 8, 2012 8:08 PM
“Digitisation allows you to segment even more”

“With digitisation, you can have segmented channels that appeal to very small audience segments who are willing to pay to view them,” says Fox Intl Channels’ Keertan Adyanthaya More

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