Coca-Cola India launches Fuze Tea to widen portfolio of healthier beverages
Fuze Tea is one of the 20 billion dollar brands of The Coca-Cola Company in revenue terms. Targeted at the SEC A+ urban population - a segment that is on-the-move and seeks wider product choices - it will be launched across the top 30 cities in the country
Coca-Cola India is bringing the company’s billion dollar brand, Fuze Tea to India. The beverage is a fusion of tea with fruit flavours and other natural ingredients. In India, Fuze Tea will initially be launched in Lemon and Peach flavours. Targeted at the SEC A+ urban population – a segment that is on-the-move and seeks wider product choices - it will be launched across the top 30 cities in the country including Delhi NCR, Mumbai, Bangalore, Pune, Hyderabad and Ahmedabad amongst others.
Fuze Tea will be available in 250 ml bottles at price points of Rs 30. The product will initially only be available in select outlets across modern and traditional trade outlets with the intent of building preference and anticipation for the product. It will also be available in some of the leading quick service restaurant chains and online retail partners.
Launched in 2012 in 14 international markets simultaneously, the brand has expanded availability to more than 40 countries around the world. Fuze Tea is one of the 20 billion dollar brands of The Coca-Cola Company in revenue terms.
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