CarDekho’s new TVC offers a quick solution for buying and selling cars

The campaign has been conceptualised and created by Leo Burnett  

e4m by exchange4media Staff
Updated: Sep 16, 2019 4:10 PM
Car Dekho

CarDekho launched a television commercial campaign focused on its offline CarDekho Gaadi stores. The company has highlighted quick and easy solutions to the entire journey of buying new cars and selling used cars effortlessly. The commercial depicts the story of two generations wanting to sell their old car and get the best price for it without hassles. The TVC underlines the message that a CarDekho Gaadi store is the one-stop place for all used car customers.

The brand has highlighted the hectic schedules and long work hours of today’s customer, where taking out time for finding the right car and selling your car seems almost impossible. The commercial shows how CarDekho Gaadi’s tech ecosystem can make the task easy and hassle-free.

Gaurav Mehta, Chief Marketing Officer, CarDekho Group, said “In the last fiscal year, 4 million second-hand cars were bought and sold in India while new car sales stood at 3.6 million units. An existing car owner always sells the existing car before buying the new car. Only a technology player can bring these two aspects together in an industry that is trust-deficit. This consumer behaviour till some time back had been largely offline. Now CarDekho’s tech ecosystem is enabling that through an online-offline business model. Used Cars industry is a trust-deficit industry and we believe through our understanding of the Auto industry and synergizing of online & offline legs of the consumer journey; car buying & selling will be seamless.”

Speaking about the campaign Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett South Asia, said, “This campaign takes forward the ‘Chalao Apni’ proposition and is based on the cultural insight that often the older generation complains that the younger generation doesn’t have time for them. But the beauty of the new generation is that even in the fast paced clutter of life they always find ways to fulfil their responsibilities. And brands like CarDekho contribute to this by creating an ecosystem which enables buying and selling of cars under one roof through the ease of your phone.”

The TVC has been directed by writer and director Shashank Khaitan, known for his work in Hindi cinema.

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