Cannes Lions 2016: BBDO India takes home bronze in Cyber Lions

BBDO India’s ‘Dads#Share the Load’ case study for Procter & Gamble’s Arielmatic bagged a Bronze Lion under the ‘social purpose’ sub-category

e4m by exchange4media Staff
Updated: Jun 23, 2016 8:06 AM
Cannes Lions 2016: BBDO India takes home bronze in Cyber Lions

Out of 96 total entries, India has bagged one metal in the Cyber Lions category.

BBDO India’s ‘Dads#Share the Load’ case study for Procter & Gamble’s Arielmatic bagged a Bronze Lion under the ‘social purpose’ sub-category.

#ShareTheLoad campaign takes on India's traditionally patriarchal society. The father apologizes to his daughter both for his inability to help with household chores and her husband's role in reinforcing the cliché that a woman's place is in the home.

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