Brand Idea’s #SabKaTimeAaGaya campaign gets India dancing

The 360-degree campaign has been developed by BBDO India

e4m by exchange4media Staff
Updated: Aug 11, 2019 10:00 AM

Brand Idea is launching a 360-degree media campaign to launch the “Har Recharge Pe Extra” promotion. The campaign is aimed at targeting all prepaid users. On every recharge, Idea customers will get assured benefits of unlimited calls, cashback and extra data during the offer period.

Triggering a celebratory vibe in its unique Idea way, the campaign with the tagline #SabKaTimeAagaya shows faces from all walks of life, dancing in a signature step, bringing vibrant energy and connecting everyone. This energy is further accentuated by use of a lively and happy tune with the lyrics - ‘Aagaya Aagaya, Sabka Time Aagaya’.

Speaking about the campaign, Sunita Bangard, President – Marketing & National Brand Head- Idea, Vodafone Idea, said, “Extra always delights. With Brand Idea’s Har Recharge pe Extra promotion we aim to create delight for all our prepaid customers. We hope that India will dance away to the catchy jingle of #SabkaTimeAagaya with every recharge.”

The TVC is directed by, Satyajeet Kadam, who has been the brain behind many famous brand campaigns and advertisements. 

 The 360-degree campaign has been developed by BBDO India.  The high decibel TV campaign will also have a robust digital, radio, OOH & social media leg.

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