Birthday girl Alia Bhatt is a favourite of advertisers as well

Alia, who turns 26 today, has some of the most lucrative endorsement deals in her kitty including Uber Eats, Nokia, Sunfeast Dark Fantasy, Capresse, Mango Frooti, Lux and Make My Trip

e4m by Anjali Thakur
Published: Mar 15, 2019 8:57 AM  | 2 min read

Alia Bhatt, who started off her career at a very young age, has today emerged as one of the most in-demand actresses of Bollywood. She is seen as the new generation heroine who isn’t afraid of tackling different genres. The actress is commercially successful as well as critically acclaimed.

Coming a long way from her first film Student of The Year, Alia has shown phenomenal growth in her performance. Be it big budget movies or high-end brand endorsements, she is one of the best in the business today.

As the bubbly actress turns 26 today, we take a look at the brands that she is associated with. And no doubt Alia has some of the most lucrative endorsement deals in her kitty. 

From Uber Eats, Nokia, Sunfeast Dark Fantasy and Mango Frooti to Lux and Make My Trip; Alia’s endorsement fees has gone a long way in helping her break the bank. She reportedly charges Rs 1 crore per endorsement and has a brand value of USD 36.5 million. Some of the other brands that she endorses are Caprese, Sunsilk, Gionee India, Cornetto, Philips, Bluestone, Standard Electricals, Garnier, Hero Pleasure and Maybelline. In the past, Alia has also worked with brands like Cadbury Perk, Coca-Cola, Nestle Fruita Vitals and Idee.  

Brands are drawn to Bhatt as she has a strong fan base amongst young people. Though she joined the industry only in 2012, Alia Bhatt has already amassed 18.7 million followers on Twitter  and 29.4 million followers on Instagram. So, through social media alone, the 26-year old actor has an extensive reach to audiences and markets. This makes her a brand asset.

According to brand expert Harish Bijoor, Alia Bhatt’s is a brand ambassador of significant impact and value in the Indian market.

“Her endorsements have evoked verve & vigour for many a brands. Her brand associations have packed a fair bit of consumer chemistry too. And that's something that brands look for. Preserving that is a brand endorser’s skill, all its own,” says Bijoor. 

Consultant Jagdeep Kapoor says, “Undoubtedly, Alia is a great star and has done pretty well for herself.  She brings brand value to whichever brand she endorses and it also enhances her name.”  

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