BBLUNT launches digital campaign #ShineWithBBLUNT with Dia Mirza, Aahana Kumra & Saiyami Kher
#ShineWithBBLUNT campaign promotes at-home high shine crème hair colour range Salon Secret
BBLUNT recently launched their at-home high shine crème hair colour range – Salon Secret, made especially for Indian hair and skin tones. The no-ammonia range has been curated by the pioneers of the brand, Adhuna Bhabani and Avan Contractor. This August, Dia Mirza, Aahana Kumra and Saiyami Kher came together for a glamorous ‘blue carpet’ appearance wearing their favourite shades from the range and finally revealing the secret to their shiny tresses!
The brand has launched a new digital campaign to promote the range. As part of the brand’s new digital campaign – #ShineWithBBLUNT, the three gorgeous leading ladies of Bollywood made a very glitzy appearance for the paparazzi on the Blue Carpet, flaunting their fabulously coloured hair courtesy of BBLUNT Salon Secret. The film is an effort to showcase the inspiration of the founders who are the power duo behind some of Bollywood’s most iconic looks designed for over fifty blockbuster films.
With this campaign, the brand has released thirty pieces of video content to educate consumers on the hair colour that Bollywood trusts. The shiny, healthy looking locks of each of the three actresses also help break hair colour myths and bring out the unique benefit of this expert curated range- Shine Tonic. Inspired by this, over forty bloggers have joined in the conversation and received hampers that will help them get Blue Carpet-ready, with vibrantly coloured hair with shine on point, always!
Mr. Sunil Kataria, CEO - India & SAARC, Godrej Consumer Products Ltd. talking about the campaign said, “BBLUNT Salon Secret was launched in 2016 and since then, the response received, both, on sales and brand love, has been great. With Bollywood and digital at the core of our communication mix, we felt a film showcasing the inspiration behind the product would be a great way to involve the audience in our journey. This approach also helps showcase the range further and keeps up the engagement with our existing, as well as prospective consumer base.”
The collaboration with Bollywood actresses has helped the brand reach out to over 12 million fans of the leading ladies, further strengthening the resonance around the brand’s association with the Indian Film Industry.
Harshil Karia, Founder and Creative Director, Schbang added, “BBLUNT Salon Secret High Shine Creme Hair Colour has been a market leader primarily because the product is a result of GCPL's technical expertise combined with an inspiration from Bollywood’s style-iconic films styled by BBLUNT. It truly is a hair colour born out of Bollywood! Shine tonic - its differentiating ingredient, is something we believe that consumers will truly enjoy. Our job was simple: communicate this Bollywood heritage in a slick and stylish fashion that is characteristic to BBLUNT while showcasing the revolutionary nature of the product. We've used the setting of a "blue carpet" and coupled it with some interesting product shots to create a film that communicates benefits while being fresh at the same time.”
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