Aqualite assigns print media mandate to BriteLite Media for Rs 10 crore

The brand recently ropes in Shah Rukh Khan as their brand ambassador and the account size is pegged at Rs 10 crore

by exchange4media Staff
Published - Oct 16, 2015 8:33 AM Updated: Oct 16, 2015 8:33 AM
Aqualite assigns print media mandate to BriteLite Media for Rs 10 crore

BriteLite Media Corp has won the print media duties of Delhi-based Aqualite India. The account size is pegged at 10 crore for Print media. Aqualite recently roped in Shah Rukh Khan as its brand ambassador.

Commenting on the development, Islam. Director Marketing Aqualite India, said, “We are delighted to have Britelite Media on board for handling our Print Media Campaign across India.. They have very good industry experience and I am sure they will handle brand Aqualite efficiently using their Print expertise in the domain..We did a lot of R&D and then finalized SRK because it give a perfect match of brand connect. With this association two leaders of their respective domain have come together. We intend to take brand Aqualite to the next level in the footwear industry.”

Kunwar Javed Akhter , Head Brand & Communication, Aqualite India, said “Brand Aqualite is in expansion mode and that is the reason we have decided to take Shah Rukh Khan on board as brand ambassador. Aqualite is into manufacturing and distribution of Footwear since a long time and is the preferred choice of Millions of customers across country. Aqualite has been awarded the “Asia’s Most Promising Brand” by WCRC in 2015.

“Today, Aqualite is well on its way to realize its vision. With a turnover of above INR 6 billion, we are poised for big growth eyeing to be an INR 10 billion company by the end of the financial year 2016-17. We are looking at expanding our distribution network to 1000 dealers making inroads to small towns and plan to put up 100 of our owned showrooms in metros and major.”

Unnikrishnan Nair, Business Head of Britelite Media Corp stated, “We are extremely proud and happy to have Brand like Aqualite in our portfolio and we would surely work out best media mix to get maximum ROI for the Brand.”

On Aqualite and SRK association he added, “It is a best connect since SRK is the most respected brand of Bollywood and Aqualite is the Most Promising Brand of Asia (as per WCRC).”

Aqualite India is the manufacturer and supplier of footwear brand Aqualite. They have various product/brands under the umbrella of Aqualite like, Aqualite Ultra, Aqualite Eva, Leeds, Gurukul, Aquasoft and Real PU.

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