Another first for Piyush Pandey, only Indian to become a Global CCO
Pandey will take charge as global Chief Creative Officer at Ogilvy on January 1, 2019
Published - 06-December-2018
India’s beloved ad-man Piyush Pandey was named Global CCO of Ogilvy effective January 1, 2019, on Wednesday. He becomes the first Indian to take up the role of a worldwide chief creative officer.
On the appointment of Pandey, John Seifert, Chief Executive, Ogilvy Worldwide, said, “We could not be more thrilled that Piyush will be serving as our Chief Creative Officer, Worldwide and my creative partner. Piyush is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture. Piyush is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world.
Pandey entered the advertising industry in 1982 at a time when television ads were gaining popularity and Hindi was becoming a medium of communication on television. Pandey infused advertising with a unique Indian flavour, picking up on the most delicate behavioural, cultural, and emotional nuances of the Indian consumer. He is credited with revolutionising advertising in India by breaking away from Western and English influences.
Growing up in a family that exposed him to the beauty of Hindi literature, poetry, and music, shaped Pandey’s creative instincts. His father loved Hindi literature and poetry and held poetry recitals at the Pandey household regularly. “Just being in the house, around my father, I became a lover of poetry,” Pandey writes in his book Pandeymonium. He calls his mother the creative director of the factory he grew up in and credits his mother for the inculcating the love for reading and writing in him. Pandey’s love for the Hindi language and music stems from his sisters.
Over the last 35 years, Pandey has influenced creative minds and shaped the Indian creative advertising industry. He is the most illustrious and globally renowned advertising personality from India. Anyone who has lived through the '90s in India remembers the iconic Fevicol, Cadbury Dairy Milk, Asian Paints, and later, Rajasthan and Madhya Pradesh tourism ads that were crafted by him.
Pandey has won many international awards over the last 35 years. Earlier this year he along with his brother Prasoon Pandey became the first Indians to receive the Lion of Saint Mark Award for Lifetime Achievement. It is Cannes Lions’ highest honour for legends in the communications industry.
He won his first two Gold Lions for an anti-smoking ad that featured a Marlboro Man lookalike with a dead horse. Unofficially, he worked with brother Prasoon Pandey on Ericsson Cellphone’s One Black Coffee ad which is the first Indian campaign to win at Cannes in 1996.
Pandey was the first Asian to be a jury president at the Cannes Lions International Festival of Creativity, in 2004. He received the Lifetime Achievement Award from The Advertising Agencies Association of India (AAAI) in 2010. In 2012 he was awarded the CLIO Lifetime Achievement Award. In 2016 he became the first person in advertising to receive the Padma Shri.
Pandey will take charge of leading the creative team at what is called the oldest advertising agency in the world on January 1, 2019. He will lead Ogilvy’s 100 offices based while being based in India - a place he calls a storyteller’s factory.