Akshay Kumar turns Yamraj while endorsing PolicyBazaar.com and PaisaBazaar.com

The first TVCs from Policybazaar and Paisabazaar will be aired today, across channels, including the IPL broadcast

e4m by exchange4media Staff
Updated: May 11, 2018 1:02 PM

ETechAces Marketing & Consulting Pvt. Ltd., which owns insurtech brand, PolicyBazaar.com, and PaisaBazaar.com, has roped in actor Akshay Kumar as its brand ambassador.

Policybazaar.com and Paisabazaar.com launched their biggest-ever marketing campaign, spread across the financial products basket of term insurance, free credit score and others.

The campaign was launched with a video of Akshay Kumar donning the avatar of "Yamraj" for Policybazaar’s campaign on the digital platform. The first TVCs from Policybazaar and Paisabazaar will be aired today, across a spectrum of TV channels, including the IPL broadcast.

Commenting on why the maverick actor was a natural choice for the brand to sign as its ambassador, Yashish Dahiya, Co-founder & Group CEO, Policybazaar.com, said, "He is self-made, speaks directly and delivers important messages with humor, these attributes make him a perfect fit for our brands. Like him, our brands stand for transparency, positive social change, reliability, trust and have a genuine connect with the masses. So, this partnership is a natural extension of the values that we share with him. Our shared passion for fitness is an added plus.”

Speaking on the development, Naveen Kukreja, Co-founder & CEO, Paisabazaar.com, said: “Being the market leaders for both insurance and lending products, our next step is to take our brand to every Indian household and who better than Akshay Kumar to spread this message. Along with being one of the biggest names in the Indian entertainment Industry, he is also the face that the common man resonates with. We strongly feel our association with Akshay would further build customer's trust on Policybazaar and Paisabazaar."

Speaking on the marketing strategy, Sai Narayan, Associate Director & Group Head of Marketing, Policybazaar.com & Paisabazaar.com, said, “Our latest marketing campaign, featuring Akshay Kumar, is aimed to garner a wider reach for both Policybazaar and Paisabazaar's key messaging around financial products. We have already upped the ante through our ongoing campaign during the IPL broadcasts, and will be launching our new campaign with Akshay in the IPL later this week. We will also launch other product-specific campaigns with Akshay through the year.”

The campaign with Akshay Kumar, will be aired on Star Sports, Star Sports HD, Star Gold, &Pictures, &TV, Discovery Channel, History TV18, National Geographic, NDTV 24x7, India Today, Mirror Now, Zee TV, Aaj Tak, ABP News etc.

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