Brands continue to woo birthday girl Aishwarya Rai Bachchan
Turning 46 today. In spite of being away from mainstream cinema, the actor rides high on both Indian and international brand endorsements. She recently appeared in the Cadbury TVC
Aishwarya Rai Bachchan will be celebrating her 46th birthday today. While brands like L'oreal had popular Aishwarya Rai Bachchan on board as one of their faces for a long time, she recently appeared in a Cadbury TVC, thus officially marking her comeback to the endorsement world. As Cadbury opted for her to endorse their whole new range of mature chocolates, it proves that the brands continue to look up to Rai as a strong personality with huge potential.
Unlike others, Aishwarya’s endorsement deals were signed way before she came into the limelight. Born in 1973, the actress started her endorsement career when she was just in the ninth standard. Rai did her first commercial for Camlin exam pencils, when she was just a teenage student. In 1994, she was crowned as Miss World, which opened the doors of stardom, Bollywood as well as endorsement industry for her.
After winning the Miss World title, she became a popular face amongst the Indian as well as international brands. Right after her win, she signed a Pepsi commercial with actor Aamir Khan. Later, in her endorsement career, she also advertised for Coca-Cola which makes her the only actress in the world who worked for two major competitors of a beverage industry.
She is not just one of the top paid Bollywood actresses today but also one of the top brand ambassadors in the country. It is said, she is the only actress of her time who gets paid more than her male counterparts. According to industry insiders, the actor still makes nearly Rs. 80 to 90 crore from advertising annually and charges Rs. 5 to 6 crore for a day’s commitment.
In spite of not being a part of the mainstream industry for quite some time, the actor hasn’t lost her charm amongst endorsers. Though she is no longer a face for brands like Nakshatra or Coca-Cola, the actress still rides high on successful international endorsements. She has been the brand ambassador of L’oreal for more than 12 years, and is also endorsing the Swiss Luxury watch Longines for more than a decade.
From shampoo to lipstick, she has advertised almost all the products of L’oreal. Aishwarya Rai Bachchan also advertised for Lodha Group’s Mumbai projects in the past. For Aishwarya Rai, endorsements have always been a very selective affair.
Longines International, Pepsi, Swiss Luxury watches, L’oreal are some of the notable international players who opted for Aishwarya, over other popular faces in the industry. The other major brands she advertised for include: Titan Watches, Lakmé Cosmetics, Casio pager, Philips, Palmolive, Lux, Fuji films, Nakshatra Diamond Jewellery, Kalyan Jewellers, De Beers diamonds and TTK group.
If you see the overall brand journey of Aishwarya Rai Bachchan, you can understand that Aishwarya was never a major endorser for Indian products; rather she has impressive international brands in her kitty since the beginning.
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