Advertising News
kartikjohari

After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz 2 hours ago

BARC India

The week also witnessed an uptick in the total number of ad insertions in the top ten advertising and brands category

exchange4media Staff 2 hours ago

Agencies

Agency captains say things seem to be looking better with the upcoming festive season and IPL, & brands starting to market again for the new quarter

Misbaah Mansuri 3 hours ago

olive

With the campaign, the company wants to give recognition to all those students who have succeeded professionally in the face of seemingly unbeatable challenges

exchange4media Staff 18 hours ago

Maithan

The 360-degree campaign done in collaboration with Graphixstory will be led by television & digital platforms

exchange4media Staff 20 hours ago

myntra

The campaign for ‘House of Pataudi' pays tribute to brother-sister bond, while highlighting the relevance of the brand, on Raksha Bandhan

exchange4media Staff 22 hours ago

4m Creative Zone with Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas

In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more

Misbaah Mansuri 1 day ago

mother dairy

Wavemaker has executed the brand campaign, which features mascot alien Neila interacting with Red FM's RJs

exchange4media Staff 1 day ago

Paas Pass

The campaign has a short video showing the value of closeness of heart by reliving memories of relationships at a time when social distancing is essential

exchange4media Staff Aug 1, 2020 12:00 PM

Dzire

The film has been released on television with a longer edit on digital; campaign has been supported by elements in print, OOH and social media

exchange4media Staff Aug 1, 2020 9:20 AM

What's One More - READY FOR SPORT | adidas

The film follows the reflections of global athletes, and the return to sport they hope to make

exchange4media Staff Aug 1, 2020 9:00 AM

Amazon

The campaign has been conceptualised by Ogilvy Bangalore and features a series of situations arising from the new way of living

exchange4media Staff Aug 1, 2020 8:57 AM

Boomer New Campaign- Boom Macha De- Fishbowl

DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations

exchange4media Staff Aug 1, 2020 8:37 AM

asci

Healthcare was a major concern with several spurious claims about cures and preventions of COVID-19

exchange4media Staff Jul 31, 2020 8:51 AM

Innovation

With brands seeking innovation in their sales and marketing, industry players talk about some interesting solutions they came up with and the way forward

Neeta Nair Jul 30, 2020 9:07 AM

IPG

Operating income for the second quarter of 2020 stands at $40.5 million, compared to $264.2 million in 2019

exchange4media Staff Jul 30, 2020 7:40 AM