Advertising

A global survey to measure conviviality conducted with OpinionWay reveals a world increasingly less friendly

exchange4media Staff 8 hours ago

Conceptualised by MullenLowe Lintas Group, the film is insightfully crafted to encourage all women who are walking the path of financial independence

exchange4media Staff 8 hours ago

The films bring the company’s motto of ‘exceeding customer expectations’ to life, through the concept of ‘Thoda aur khayaal’

exchange4media Staff 9 hours ago

In the second year of the ‘Be Fearless’ campaign, crafted by FCB India, Horlicks helps kids prepare for their exams and overcome the effects of rote memorisation

exchange4media Staff 11 hours ago

The idea behind #GoSafeOutside campaign was to innovate while bringing about a change, explains Nayak, CCO, Ogilvy Mumbai

Noel Dsouza 16 hours ago

Featuring social media influencer & theatre actor Shibani Bedi, the bold and quirky video encourages women to adopt menstrual cups as their go-to feminine hygiene solution

exchange4media Staff 1 day ago

Dias, co-founder and Chief Creative Officer, finds place along with personalities like Alyque Padamsee and Piyush Pandey

exchange4media Staff 1 day ago

The brand has launched Mikkel Verde, a new evening wear fragrance for men

exchange4media Staff 2 days ago

The digital campaign is aimed at encouraging people to embrace the ‘health is not a choice’ philosophy

exchange4media Staff 3 days ago

The three-film 'Sadak Suraksha Jeevan Raksha' campaign created by Helios Media, was adjudged the Best TV Commercial at the recently held exchange4media’s Prime Time Awards

exchange4media Staff 3 days ago

The campaign focuses on the real-life story of Darpan Inani, who lost his sight due to an illness, and yet bounced back to become the highest rated visually impaired chess player in the country

exchange4media Staff 3 days ago

With its high decibel campaign #PullItOff, Veet aims to resonate with the confident and vivacious girl of today

exchange4media Staff 4 days ago

‘Khayal toh chatpata hai’ underlines Kurkure’s efforts to recognize the Indian homemaker, who has been the center force in bringing families together

exchange4media Staff 4 days ago

The 9th edition of the awards for Outdoor Advertising and Digital Signage will take place on March 8

Anjali Thakur 4 days ago

Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

exchange4media Staff 5 days ago

An esteemed group of panelist spoke about how to adapt in the ever-changing media ecosystem at the Pitch Madison Report unveiling in Mumbai

exchange4media Staff 5 days ago

At the launch of Pitch Madison Advertising Report 2019, Vikram Sakhuja, Group CEO, Media & OOH, Madison World, spoke on how media verticals will look in future, 3 disruptive events of the year & more

exchange4media Staff 5 days ago

Over 10 years, the advertising industry has more than tripled, having moved up from Rs 19,582 cr in 2009 to Rs 60,908 cr in 2018 growing at a CAGR of 12%

exchange4media Staff 5 days ago

At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth as it did in 2018

Christina Moniz 5 days ago